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Why plain English?

Today, we live in a world where we are asked to process information and make decisions more quickly than ever before.

Indeed, clear and rapid-fire communication is part of being successful in this day and age.

Depending on how something is communicated often determines whether it will be read or overlooked.

Plain English is best seen as a compilation of effective communication strategies. When it’s in language that is easier to grasp, the next action step becomes more evident, and this, ultimately, achieves the desired result of the communication.

Writing in plain English increases productivity by saving time and money, and preventing the opt-out frustration associated with trying to read an obscure communication. This is true across the spectrum of communication channels and fields, from education and business documents to advertisements, campaigns, and legal documents.

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